The Longest Place Name in the World


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The Longest Place Name in the World

Landeater Limited Printing Textiles

We are aiming to print on outdoors clothing as most who purchase outdoors clothing are usually contributing in a positive way toward papatuanuku/mother earth. All proceeds will be reinvested into our little business. The start of our long term goal to create opportunities for our small beautiful community of Porangahau.

HE TANGATA WHENUA – We are the land walking upright.

Landeater Ltd Future Plans

Landeater Ltd future plans for Te Taumata the Maori historical site of Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu.

We are in the process of making the Maori historical site accessible to the public.

Future plans include:

  • Walk and cycle access
  • Onsite guided tours
  • Hauora Glamping
  • Historical Education
  • Rongoa Education
  • Cultural experience
  • Kai and events – Weddings, Seminars, private occasions etc.

Merchandise will be accessible onsite but are working on making it accessible online.

So 2022 is full of exciting improvements.

We will share our journey on the website! So call in to catch up on what is going on for The Longest Place Name. Feel free to contact us for more information.

Naumai haere mai.

Ahuriri and Angela Houkamau

Porangahau tours uses are advertising our tours up to the site on the hill situated on the Scott Farm. Also once on site visitors are given an extended lesson on pronouncing the name, the history of the area and the meaning of the name. The duke hotel porangahau uses are that the name is on the wall in The Duke garden. There for educational purposes to teach people to pronounce the word correctly and give them a brief meaning of the name.

The Longest Place Name in the World

Hawke’s Bay Tourism

Hawke’s Bay Tourism is the Regional Tourism Organisation (RTO) for the entire Hawke’s Bay region, which includes the Central Hawke’s Bay district. Through a range of consumer marketing, news media and travel trade channels, we profile opportunities for manuhiri / visitors to experience the region. As one of Hawke’s Bay’s most significant cultural landmarks, the site is of considerable interest to manuhiri – with our uses including printed collateral, websites, and social media

Hwake's Bay Tourism

CHB District Council

Supporting Tourism and Economic Development Activities.

There are a number of places that we reference the longest place name in its entirety in  documents as opportunities for cultural tourism and wider tourism and community projects.  These can be found on our website and include:

Community and Planning Documents.

There are also documents where we reference the longest place name as opportunities for  cultural tourism and wider tourism and community projects, and these include:

It still remains in the Plan in other legal  settings, including in the plans cultural chapters.

Road Signs.

The large white sign on Wimbledon Road that has The Longest Place Name displayed.

Te Kaunihera a rohe o TamateaCentral Hawke’s Bay District Council recognises the precious  taonga that is the longest place name and the immense sense of pride and connection it has to  the people of Tamatea – Central Hawke’s Bay.  

The Council has used the longest place name in strategic documents to support the economic  and social aspirations of the District, in particular to support the aims kaitiaki have for the site.

Māori Tourism

Hawke’s Bay, New Zealand

Hawk’s Bay Maori Tourism Charitable Trust is honored to be an approved user for the purpose of promoting TaumatawhakatangihangakoauauoTamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu and activities surrounding it that are approved by Tangata Whenua and Landeater Ltd. We respect the Kaitiaki involved and fully support all kaupapa associated with this significant place.

Maori Tourism