ABOUT US
Nau mai, haere mai, whakatau mai ra.
Welcome to the official website for one of the longest place names in the World!
TaumatawhakatangihangaKōauauoTamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu located 6kms outside of a small village called Pōrangahau, Central Hawkes Bay, Aotearoa/New Zealand.
Translated into English, Te Taumata means:
“The hilltop where Tamatea, the man with the big knees, conqueror of mountains, eater of land, traveller over land and sea, played his kōauau (flute) to his beloved.”
Boasting 85 letters, Te Taumata has been published in the Guiness Book of World Records as one of the longest place names in the World.
Because of Te Taumata’s unique point of difference it easily attracts attention appearing in several television advertisements, songs, social media platforms, printed matter, wine, clothing, and animated movies.
Te Taumata was included as part of the Wai262 Waitangi Tribunal Claims, commonly known as the flora and fauna claims. This led to the name being registered as a trademark on 6 April 2006.
The location of Te Taumata is registered as a historical site and waahi tapu (sacred place) with Heritage New Zealand. The GPS co-ordinates are:
- 2811 657 E 2811 746 E
- 609 0261 N 608 9870 N
- 2811 794 E 2811 492 E
- 6090 303 N 6090 309 N
“The sign on Wimbledon Road is not the location.”
Landeater Ltd is a company set up to oversee business opportunities including managing the use of Te Taumata on behalf of Ngati Kere hapuu and the local Pōrangahau community.
- To protect the integrity of The Longest Place Name
- To manage and care for the site of Te Taumata
- To uphold the mana of our tupuna Tamatea Pōkai Whenua
- To operate a sustainable Tikanga Māori eco-cultural business
- To inspire whānau & local opportunities
- To support our Rongomaraeroa marae