Kaitiaki/Guardians
Landeater Ltd is a company set up to oversee business opportunities, including managing the use of Te Taumata on behalf of Ngati Kere hapū and the local Pōrangahau community.
Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu – IPONZ Case No. 732842
The Longest Place Name – IPONZ Case No. 1193011
Both represent a taonga (treasure) of significant cultural, linguistic, and historical importance to our people. Any commercial reproduction without consent constitutes infringement.
Our role is:
To protect the integrity of The Longest Place Name
To manage and care for the site of Te Taumata
To uphold the mana of our tupuna Tamatea Ure Haea Pōkai Whenua Pōkai Moana
To operate a sustainable cultural ecosystem business
To inspire whānau and local opportunities
To support our Rongomaraeroa marae
Tamatea Ure Haea, Pokaiwhenua, Pokaimoana
The stories of heroic exploration in this mountainous and once greatly forested country goes back a very long way. Te Moana-nui-a-Kiwa sailing-craft voyaged to the shores of these islands over a thousand years ago. These original people travelled across the land and named places that would become part of today’s heritage landscape.
One of the greatest explorers in the history of Aotearoa was Tamatea Ure Haea, also known as Tamatea Pokai Whenua and Tamatea Pokai Moana (Tamatea the explorer of the Land and Tamatea the explorer of Oceans). Tamatea was born into a family of explorers, and he continued the legacy. He was a man of enormous curiosity and energy, who roamed throughout Aotearoa, from Muriwhenua to Murihiku – the far north to the deep south. Hence, the names associated with Tamatea and his journeys are to be found throughout the length and breadth of Aotearoa.
Boasting 85 letters, Te Taumata has been published in the Guiness Book of World Records as one of the longest place names in the World.
Because of Te Taumata’s unique point of difference it easily attracts attention appearing in several television advertisements, songs, social media platforms, printed matter, wine, clothing, and animated movies.
Te Taumata was included as part of the Wai262 Waitangi Tribunal Claims, commonly known as the flora and fauna and Māori knowledge claim. This led to the name being registered as a trademark on 6 April 2006.
